The speed, scale, and cost advantages of digital - coupled with exponential business models - will not forgive missteps in the 21st Century. In this lesson, we'll highlight the differences between incremental and exponential innovation. Incrementally innovating to sustain current market share will not shield a company from being disrupted. We’ll recommend various digital capabilities that businesses can use to enable their products, service offerings, and business models. But first, we’ll walk through two detailed examples of the Pattern of Disruptions - in action - to ensure the power of this framework is clearly understood. It is far too important to leave to chance -- because it enables organizations to coordinate and to collaborate resources to proactively improve reaction times to disruption.

IdeaNAV™, AI-Powered Interactive Innovation software, to evaluate your ideas — before investing, validate the market, customer demand, and revenue model.

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