In this lesson the focus is on building, developing, and enabling a Partner Ecosystem for innovation that is versatile. It must support strategic choices with robust talent, resources, and capabilities. Unlike the value chain of linear pipeline businesses that we discussed in the prior lesson on “Enterprise Value” with its singular directional flow of value through key players to direct and control demand – from the company to end-users, modern-day businesses must build Partner Networks that are nonlinear (bi-directional) to accept demand flowing – from end-users back into the company. This requires different and new types of partner relationships – particularly for companies with pipeline business models.

IdeaNAV™, AI-Powered Interactive Innovation software, to evaluate your ideas — before investing, validate the market, customer demand, and revenue model.

Join a Peer Member Community to view the entire lesson.

Download the Course Brochure.