Early Book Reviews
“Ranked in Top 30 Books for New Innovators in 2021.”
— InsideOutside.Io Podcast ranking
Preview Part One of the Book, Disruptive Innovation and Digital Transformation (published by Business Expert Press)
What People Are Saying
“Ms. Johnson’s new theory of disruptive innovation, called DICE (Disruptive Innovation Customers’ Expectations), is a natural successor to the foundational work done by Clayton Christensen, Larry Downes, and others. In her clear and concise book, she synthesizes the teachings of prior works and shows how her DICE Theory extends those teachings by uncovering patterns in the life cycle of innovations. Johnson’s DICE Theory will be key in helping the business managers and innovation leaders detect and predict disruptions, especially in the realm of digital transformations.”
— Spencer Pugh, Vice-President, Research and Development, Michelman (retired)
“While some business publications are page heavy and content light, Johnson’s text is the opposite. This is not a book for the casual or merely curious reader – it is targeted squarely at innovation professionals who want disruptive theory at the heart of their product strategies and who aren’t afraid to roll up their sleeves. It is a thorough review of the published literature and the development of an interesting new framework for strategists to chart a path through the transformation.”
— Jim Fritz, Founder, Thistle Blue
“This is a must-read for those seeking to be disruptors, not disruptees. It introduces the six-step ‘pattern of disruptions’… a brilliant concept you’ll apply to both traditional and digital innovation. An insightful roadmap for the next generation of innovators!”
— Dan Adams, Founder and President, The AIM Institute
More Of What People Are Saying
“Marguerite Johnson has done the heavy lifting to get the messy field of disruptive innovation in order. If you’re an innovation practitioner, advisor, or strategist, her book is like the maintenance hangar of a well-kept racecar or fighter jet: all the tools are present, visible, and placed exactly where you need them to be. Even if you think you’ve already got a grip on the field, I highly recommend it as a refresher, an introduction, a handbook, and an extension of the most important management science of the last few decades.”
— Mark Bünger, CTO + CoFounder at Futurity System
“As you pointed out in your book [Marguerite], many early literature and innovation models did not count the effect of this massive disrupting digital technologies. Your "new theory of disruptive innovation" is very timely and it should provide huge benefits to companies to reassess their current innovation framework to get the full market potential by leveraging the digital technologies.”
— SM Hasan, Ph.D, Senior Leader at GE research
“It was a delightful and enriching reading. Your book presents an exhaustive research on innovation theory and six interrelated concepts that must be adopted by any innovation leader. It is a mandatory reading for the new digital economy.”