Only enterprise companies can achieve enterprise value --- and that is a competitive advantage! The capabilities inside enterprise companies should be harnessed and carefully assessed to avoid diminishing them as part of a transformation. In this lesson systematic frameworks and decision-making methods are explained to proactively adjust the enterprise as it undergoes transformation. This work is necessary to preserve the competitive advantages and guide the enterprise. The consequences of not doing this work “could be codifying processes and structures for an organization that cannot adapt. This is likely the worst outcome of digital transformation, where businesses invest in costly restructuring of its digital capabilities --- yet fail to gain access to the business outcomes because those insights are further away from the areas where the business was enabled with digital capabilities” (Johnson, 2021 Disruptive Innovation and Digital Transformation Book).

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