This is the last lesson in the online course series Be The Disruptor. This lesson will focus on what happens after the transformation. Being a Disruptor has its advantages, but they can be eroded. Therefore, this lesson focuses on maintaining access to customers by building longstanding relationships, based on loyalty. A great place to start communicating customer loyalty is in the company’s “core-value statement”, which defines how the company will engage and interact with its customers. It is a critical part of customer retention.

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