Meet Our Founder and Innovation Expert.
Why do I care so much about small businesses?
I’m a Founder.
In the US small businesses employ 46% of the private sector that means health insurance, rents /mortgages, car payments, and much more.
Small businesses are the backbone of local economies.
Recent data paints a dark picture of the future of small businesses.
If you start a business this year, then next year 20% of businesses that started with yours are shut down.
By year 5 of your business, 50% of businesses that started with yours are shut down.
By your 10-year anniversary, 67% of businesses that started with yours are shut down.
Now this might not concern you (unless your business happens to be one of them that doesn’t survive).
Don’t be a statistic!
Build resilient businesses in the early-stages; so you have repeat customers and new customers to keep your business thriving!
Brief Bio
Marguerite “MJ” Johnson is a “Supertech” Leader, Co-Founder, Inventor and published book Author, who understands how to translate technical, market, and business strategies into business outcomes that connect relevant stakeholders and partners.
She is the creator of the Pattern of Disruptions, a methodology for detecting disruptive innovations - in a systematic and repeatable lifecycle - and published in her book, Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines.
Marguerite is the Inventor of “Decision Tree Algorithms in Machine Learning to Learn and to Predict Innovations” (priority date July 19, 2022). It is the first of its kind patent with a novel machine learning distributed architecture for training models, integrates with computing devices “islands” of decision making and inferencing, and leverages digital platform business models —all in one.
Also, she is the creator of IdeaNAV™, AI-Powered Interactive Innovation software, that guides users to evaluate their ideas - faster - to outrun and outmaneuver the competition.
Marguerite leads transformational growth strategies in innovation, business execution and partnerships. Her expertise includes: AI/ML Business Strategy, Disruptive Innovation, Digital Transformation, Ideation, Customer Insights, Marketing and Business Plans, Channel and Distribution Marketing, Digital Business Models and Platforms, Open Innovation, Co-Creation, and Innovation Ecosystems.
Marguerite holds multiple patents (4x) and patents-pending (2x), a MSA in Business Acquisition Management, and Executive Certifications from MIT, Harvard, and Kellogg. She is a recognized Keynote Speaker and podcast guest. Marguerite’s leadership career spans 20+years in Fortune 500 companies in Innovation, Research and Development, New Product and Business Development.
Mentor Executives in growth strategies, business transformation, and innovation based on their styles. If you are…
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In my experience nothing gets done without involving multiple stakeholders and advisors - Marguerite Johnson
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I believe in leveraging data, frameworks, methodologies, and strategies to drive focus and intentions - Marguerite Johnson
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I believe in jumping in while I learn, acknowledging that not-knowing something is an opportunity to learn and to absorb - Marguerite Johnson
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I am constantly scanning markets, application, and technologies to find solutions or new ways of doing legacy things or tackling new problems - Marguerite Johnson
AVAILABLE in these countries thru Amazon retailers:
🇦🇺Australia, 🇧🇷Brazil, 🇨🇦Canada, 🇫🇷France, 🇩🇪Germany, 🇮🇳India, 🇮🇹Italy, 🇯🇵Japan, 🇲🇽Mexico, 🇳🇱 Netherlands, 🇸🇬Singapore, 🇪🇸Spain, 🇸🇪Sweden, 🇹🇷Turkey, 🇦🇪UAE, 🇬🇧United Kingdom, 🇺🇸United States …
(check your local Amazon marketplace)
Also via book retailers: BarnesAndNoble.com, and Walmart.com
And e-learning platforms: SkillsSoft and O’Reilly Media
And publisher’s website: Business Expert Press
Abstract.
Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digital marketing teams tasked with transforming businesses by accelerating growth through disruptive innovations and digital capabilities. It is a practical guide with concise insights for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. It garners insights from the best minds across relevant disciplines—from its original theory and latest updates—to arrive at new insights on digital transformation.
The author evolves key approaches to disruptive innovation theory to reveal new digital applications and tells leaders what to look for– major categories of customers’ expectations in an escalating pattern to understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done, which is modeled in a new theory, Disruptive Innovation Customers’ Expectations (DICE).
DICE provides methods to use to lead digital disruption across products, services, and business models. DICE translates the vague parts of disruptive innovation by simplifying them down to what-to-do. DICE takes away the elusive nature of disruptive innovation by advising leaders: how to scan, to track, and to detect disruptions.
This book provides leaders with the right lenses to filter markets, giving order to complexity, and making disruptive innovation simpler.
Read Early Book ReviewsShop the Strategy Game, Disrupt2Go, based on the Book. Podcast Interviews
Innovation Research Interchange (IRI) - DXC Thought Leader Interview —available via iriweb.podbean.com
InsideOutside with Host Brian Ardinger —available where ever you download podcasts
UntoldContent Storytelling with Host Katie Taylor —available where ever you download podcasts