The objective of transforming the business is to achieve desired outcomes. In the previous lesson, interactions and engagements were identified to impact business outcomes. In this lesson, the focus will be on useful data that will challenge any assumptions. Are the interactions and engagements correctly suited to have the desired impact? There are specific datasets that can measure business outcomes. Some of these datasets can be found in internal systems and others will be from external sources. The right datasets will help measure when business outcomes have been achieved.

IdeaNAV™, AI-Powered Interactive Innovation software, to evaluate your ideas — before investing, validate the market, customer demand, and revenue model.

Join a Peer Member Community to view the entire lesson.

Download the Course Brochure.