The next steps in this course hinge on this lesson. The ‘Right Product’ is central. It must be the ‘Right Product’ that aligns with the core-value, as a ‘North Star’, the stakeholder value exchanges, the unfair competitive advantages for the hook, the business outcomes with identified interactions and engagements, and the data analysis. It must be the ’Right Product’ that guides and informs the transformational work ahead. It must be the ‘Right Product’ because it will require new capabilities, investments, and some strategic choice making that differs from the past. Consequently, getting it right is essential.

IdeaNAV™, AI-Powered Interactive Innovation software, to evaluate your ideas — before investing, validate the market, customer demand, and revenue model.

Join a Peer Member Community to view the entire lesson.

Download the Course Brochure.