Play to Your Strengths. Download Video Lesson.

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In this Lesson 2, you learn where you have an edge to “Be The Disruptor” — not merely participating or reacting to markets. It's time to position yourself in the market. Learn knowledge that guides you to identify new capabilities you need to secure your competitive moats. So that you can defend your newly acquired competitive advantages from Lesson 1!

It’s easy to become distracted by the word “disruption” in headlines. This lesson will help target disrupters, where you have an edge and build a competitive moat that improves your market position. This will drive actions and strategic choice-making --where to disrupt with your strengths and where to be mindful of your gaps. Because if left open, those gaps could give competitors a way in to undermine your efforts.

In this Lesson 2, you learn where you have an edge to “Be The Disruptor” — not merely participating or reacting to markets. It's time to position yourself in the market. Learn knowledge that guides you to identify new capabilities you need to secure your competitive moats. So that you can defend your newly acquired competitive advantages from Lesson 1!

It’s easy to become distracted by the word “disruption” in headlines. This lesson will help target disrupters, where you have an edge and build a competitive moat that improves your market position. This will drive actions and strategic choice-making --where to disrupt with your strengths and where to be mindful of your gaps. Because if left open, those gaps could give competitors a way in to undermine your efforts.

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