The next steps in this course hinge on this lesson. The ‘Right Product’ is essential for AI adoption. It must align with customers behaviors, the company’s ‘North Star’, the stakeholder value exchanges, the unfair competitive advantages, the business outcomes, and the data. It must be the ’Right Product’ because it will guide and inform the transformational work ahead. It must be the ‘Right Product’ because it will require new capabilities, investments, and some strategic choice-making that differs from the past.
In this lesson, identifying the ‘Right Product’ will be approached in three different ways: through project team decision-making, through mimicry, and through new product creation. Frameworks for each are provided to aide you in getting it right!

IdeaNAV™, AI-Powered Interactive Innovation software, to evaluate your ideas — before investing, validate the market, customer demand, and revenue model.

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